A few months ago I was fortunate enough to stumble upon a great TweetChat that occurs every Tuesday afternoon at 4pm EST for the AEC (Architecture, Engineering, Construction) community. The hashtag is #AECSM and the topics have ranged from “Do you FEAR Social Media” and “A Focus on LinkedIn” to “Finding Work in AEC using Social Media” and “Pinterest for Business: Yeah, But Does it Work for AEC Firms?” The AECSM Facebook page is here and the official Twitter account is here
Taryn Erickson (from SocialMedia Consulting @SoMeffect. AEC Marketing @Trindera. Board @MASpokane. Leader of @SMCSpokane and @AEC_SM. http://about.me/Taryn44) has assembled a great cast of characters who assemble on Tuesday afternoons and bring plenty to the table. Taryn has been extra busy as of late and as 4PM yesterday was approaching, she let me know that she wasn’t able to moderate the TweetChat. On a hour notice and with major help from Joy Davis (Communications/Community/Web Director for CSI – Construction Specifications Institute and @CSIconstruction on Twitter) we were able to pull together “Driving Traffic to Your Booth: Social Media Before & During a Tradeshow”. Questions addressed included:
1. Have you attended a tradeshow in the past where Social Media was used to promote in advance? What methods?
2. Do you find key people in advance & begin building a relationship in Social Media before you get to the show?
3. Have you found the use of social media while at a tradeshow directly brought you more traffic to your booth?
Have you thought about helping your booth traffic at a tradeshow using Social Media? Your marketing budget takes a major hit when attending most some tradeshows. Not only do you have your booth fee, but you need to think about your hourly wage, travel costs including hotels, meals and maybe even airfare and then all of your office catch up after the fact. So, why not take advantage of your time at the tradeshow by trying to drive traffic to your booth in advance? Promote a contest, tell people what booth number you are at, send private invitations for a one-on-one. There are numerous ways you can interact with your potential audience using Social Medial. Are you a Facebook friend with an architect? How about sending a private message? Have many followers on Twitter that are in your field? Promote your location and implement a hashtag (#) that the tradeshow may be using (search for #AIA2012 if you want an example of a hashtag in action. Also, using the #CONSTRUCT hashtag on Twitter generated 475,000 impressions on 46,000 people last year). Connected to your attendees on LinkedIn? Promote using your LinkedIn updates. These are just 3 easy examples.
All of this is in advance of CONSTRUCT (formerly the CSI Show, now in it’s 56th year) which is in Phoenix at the Phoenix Convention Center September 11-14, 2012. As an attendee of the last 2 CONSTRUCT show’s the exhibit hall is a true showpiece for CSI. If you are attending as an exhibitor, CSI is offering a special webinar to help drive traffic to your booth. Titled “Social Media Before and During CONSTRUCT 2012” it will be held next Thursday, June 14th at 11am ET. Register here: https://www1.gotomeeting.com/register/451247024
Join Joy Davis, myself and others for a presentation on how you can use social media before and during CONSTRUCT 2012 to drive traffic to your booth and build better relationships with your clients. We’ll discuss general best practices for exhibitors using social media and offer suggestions on some activities you may want to try. We’ll also cover how CSI and CONSTRUCT will use social media tools before and during CONSTRUCT 2012 so that you can make the most of your presence at the show this year. If you have specific question about social media, you can email CSI Director Communications/Community/Web Joy Davis, CSI, CCPR, at firstname.lastname@example.org in advance of the presentation. We are organizing a tweetchat to accompany this presentation – plan to use hashtag #CONSTRUCT. This webinar is available exclusively and at no cost to CSI members, and to exhibitors that have reserved a CONSTRUCT 2012 booth by June 13, 2012. Be prepared to supply your CSI member number or your exhibitor’s name when you register here.
Not a member of CSI? Keep your eyes open on Social Media as CSI will be promoting a 20% discount on membership in CSI soon.